Healthy food and snack company challenged by covid

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Case Study

Healthy food and snack company challenged by covid

Business-to-Business company focusing on wellness through healthy food and snacks in office environments Operating in 10 markets Nationwide Due to Covid

01

Background

Business-to-Business company focusing on wellness through healthy food
and snacks in office environments

Operating in 10 markets Nationwide

Due to Covid, offices were nearly empty and or closing, cutting deeply into
the company’s revenues

02

Approach

Developed a new product offering in just under two weeks to provide food
and snacks to customers employees now working at home

Launched a Direct-to-Consumer product, extending the company’s reach to
a new market

Undertook a significant effort to drive down operational costs.  Analyzed
operations, service offerings and spend, targeting high opportunity costs

Reduced
operational
costs by over
20% in less
than 3 months.

03

Outcomes

Reduced operational costs by over 20% in less than 3 months

Maintained significant revenue stream for the customer through the Food
at Home Program

Kept company relevant to their customers despite not be able to service
in the office

Due to success, company expanded to additional offerings

 

 

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