Tips to Drive More Sales to eCommerce Website

Driving sales is the most crucial aspect of running a business, whether a brick-and-mortar store or its online counterpart. However, it requires a strategic approach that goes beyond simply having a great product. Adopt a customer-centric mindset to thrive in the dynamic and competitive digital marketplace. From optimizing your website’s user experience to implementing targeted marketing techniques, your marketing and sales strategy should be based on actionable, data-driven market insights and trends.

eCommerce includes cross-border trade, borderless business operations, and international online retail. The global eCommerce market was projected to reach $6.3 trillion by 2023 and continue its growth in the coming years, with an expectation to reach a total of over $8.1 trillion by 2026. This trend underlines the increasing profitability of borderless eCommerce as a viable and lucrative option for online retailers.
 

Critical Drivers Shaping eCommerce Sales

Multiple factors cause fluctuations in online sales, such as market trends, competitor actions, marketing strategies, and seasonal purchasing behaviors. Nevertheless, some of the straightforward principles that lie at the core of eCommerce success include:

• Traffic to your online store
• Conversion rate of visitors to customers
• Average spending per customer

You can boost sales significantly by improving the performance of your eCommerce store in any one of these categories.
 

Tips to Drive More Sales to eCommerce Website

The most effective approach to enhancing eCommerce sales depends on factors such as your business model, marketing budget, and the strength or weakness of your sales funnel. However, here are some useful pointers to increase traffic to your store and drive more sales:

 
Refine Sales Funnel. Utilize eCommerce site metrics to identify improvement opportunities in your sales funnel and optimize efforts. For instance, if your conversion rate is high but you experience relatively low website traffic, consider concentrating on top-of-the-funnel marketing strategies such as social media campaigns and paid advertisements.
 
Leverage Social Media. Leverage social media marketing to increase brand recognition, educate your audience about products, expand your follower base, and prompt customers to visit your website. Social media marketing is also valuable in enhancing customer retention and stimulating repeat purchases by delivering sustained value over time.
 
Run Paid-ad Campaign. Digital advertising is an effective eCommerce optimization strategy. It can engage a broad and widely scattered audience, enabling you to focus on potential customers through demographic details, interests, and browsing behaviors. Running paid advertisements, such as social media, display networks, and search engine ads, can swiftly augment traffic to your online store.
 
Harness the Power of Influencer Marketing. Partnering with an influencer in your niche can help you build your brand and boost sales. Influencer marketing collaborations come in various shapes. Unpaid gift programs entail you sending complimentary products to creators, aiming for coverage, while long-term brand ambassadorships involve forging enduring partnerships with creators. Using coupon codes is an impactful way to leverage influencer marketing to enhance sales.
 
Mobile Commerce. Today’s digital world is mobile-first. Offer seamless in-app shopping for mobile shoppers to purchase directly within a social media platform without navigating away from the app. Leveraging in-app shopping functions on platforms like TikTok, Instagram, or Facebook while advertising also presents an opportunity to improve online sales effectively.
 
Enhance User Experience. An effective eCommerce website is visually appealing, functional, persuasive, and, most essentially, provides a seamless user experience. Ensure you do a detailed site audit, especially from crucial perspectives such as design and branding, product pages, checkout process, and mobile display.
 
Here are some of the elements to check:

• Is your online store design a faithful reflection of your brand?
• Does your store have a homepage appealing enough for your potential customers to explore your site?
• Are your product images high-quality?
• Does your site provide up-to-date, detailed product descriptions to make it easy for customers to make a purchase decision?
• Is your checkout process straightforward and user-friendly?
• Do you offer multiple forms of payment?
• Is your online store visually and functionally mobile-friendly?

Incentivize Shopping. Offering purchase incentives when customers exit the sales funnel during checkout can also help increase eCommerce sales. You can give a discount on a customer’s initial purchase in return for subscribing to marketing emails. Alternatively, extend discounts for orders surpassing a specified dollar value. Apart from the above, you can also attract customers with complimentary shipping, hassle-free returns, or a money-back guarantee to alleviate any reluctance in completing a purchase.
 
Introduce a Loyalty Program. A loyalty program serves as a customer engagement tactic designed to acknowledge and reward your most devoted customers. This approach can also encourage specific behaviors, like completing a purchase or referring a new customer. By enhancing customer retention rates, encouraging repeat purchases, and elevating the average order value, loyalty programs become instrumental in fostering eCommerce sales growth.
 
Cut Down on Cart Abandonment. As of August 2022, a significant 69.99% of online retail orders were abandoned and not completed. It implies that, out of every ten customers engaging with your online store, three complete a purchase, while the remaining seven drop off during checkout. To mitigate cart abandonment rates, consider employing reminder emails and retargeting ads. Implementing checkout best practices, such as providing support and accepting various forms of payment, can also contribute to addressing this challenge.
 
Exceptional Customer Service. Per a study, 58% of customers will pay more for better customer service. So, providing outstanding customer service elevates sales within your current customer base, enhances customer retention, and boosts your average order value. Implementing best practices involves providing support across various channels, facilitating self-service systems, and leveraging customer feedback to assess your performance.
 

Conclusion:

In the competitive world of eCommerce, implementing effective strategies to drive sales is crucial for sustained success. Optimizing your website’s user experience, embracing targeted marketing initiatives, and staying attuned to customer preferences enable you to create a compelling online presence and convert visitors. Remember, the journey from browsing to purchasing is influenced by numerous factors, from a seamless checkout process to enticing incentives. As you navigate the ever-evolving landscape of online retail, stay adaptable, keep refining your strategies, and watch your eCommerce venture thrive in the dynamic digital marketplace.
 

About XPDEL:

XPDEL helps eCommerce brands accelerate their growth, empowering them with multi-channel fulfillment, whether shipping directly to consumers, delivering to businesses, or selling through retail stores. We are founded and operated by veterans with experience from Amazon, FedEx, UPS, JDA, Walmart, Target, and other leading companies in eCommerce and Retail. Guided by these experts, we provide customer experiences that help you grow your business.