As technology continues redefining our daily interactions, the integration of voice assistants like Alexa, Siri, and Google Assistant is reshaping how we shop online. From voice-activated searches to seamless transactions, this innovative technology is revolutionizing the landscape of eCommerce and paving the way for a more intuitive and immersive shopping journey. Join us as we navigate through the exciting possibilities of Voice Commerce and its impact on the future of retail.
Worldwide digitization has rendered a much-needed boost to the eCommerce business. The introduction of voice recognition technology has further accelerated this growth. In this technology, the system can recognize a person’s voice and respond to their request accordingly. Voice recognition involves a deep learning technology that identifies, classifies, and then verifies a person’s voice as authentic before fulfilling the command. This technology has various facets, as every person’s voice, pitch, accent, and volume differ. This uniqueness forms the basis of this technology.
Customers use their voices to search for a product and perform various other associated functions. Instead of typing continuously, customers can search for products, navigate certain websites, and make purchases, all using voice commands. You can multitask using this technology. Use voice commands to search while continuing with your regular work. The technology is more accessible and better for people uncomfortable typing long keywords. Technologies such as voice activation and natural language processing will further boost the effectiveness of voice commerce.
Why Voice Commerce
Voice Commerce or V-Commerce is a revolutionary technology that brings another dimension to how people use the eCommerce platform. The technology uses virtual assistants and voice-activated devices such as Apple’s Siri, Amazon Alexa, or Google Assistant to make your life easier. You can quickly list items, personalize them, decide where to shop from, and order and pay for them online, all using your voice.
This is just the start. Let’s see why V-Commerce has gained traction throughout the world.
• Accessible
With the help of V-Commerce, online transactions have become more accessible to a myriad of people. People with certain disabilities, those who are not literate, and those not well-adopted with current technologies can all embrace this seamless technology. All it requires is your voice command to perform something. This accessibility is crucial to target diverse markets and larger customer bases.
• Multilingual
In countries with numerous languages, typing and chatting in one language, mostly English, is not always feasible. To this effect, voice searches and assistants are increasingly adept at responding to instructions in different languages. When an ecommerce brand facilitates a customer to navigate through voice and that too in their preferred language, they forge a deeper and longer connection with the said customer. Searching in a language that customers are comfortable with and using their voices instead of typing text out might set one website much ahead of its competitors.
• Hands-free
What Voice Commerce provides, above all, is convenience. Customers can get their work done without holding the device at all times. With hands-free technology, they can multitask efficiently. A simple voice command is sufficient to perform tasks such as grocery shopping or making an online purchase. They don’t have to be glued to their device. This gives the customer a seamless experience, and the eCommerce provider gains a lifelong loyal customer base.
• Personalized
Alexa, Siri, and Google Assistant monitor and learn from user interactions. Various forms of data such as shopping preferences, voice patterns, and items you frequently shop for give them starting points for suggestions. These virtual assistants can analyze these data points to create a highly personalized shopping experience. Customers are increasingly exposed to these personalized shopping experiences and have found that they make shopping seamless. They don’t have to scan the website again and again to find the items they frequently shop for.
How to Use Voice Commerce
Voice commerce is seamlessly integrated into different phases of life. Be it grocery shopping, searching for that item you frequently buy, or alerting you when you are down on stock. It suggests quantities based on previous purchases and searches for similar relevant products. Furthermore, customers can enquire about the delivery status of their order at any time.
Let us look at the different avenues where voice technology has proved useful in the current scenario.
• SEO Search in Voice
When ensuring their websites are ready for search engine optimization (SEO), businesses must consider voice technology. Companies must ensure their content is ready for voice search and optimize it accordingly. If users search for certain products, optimizing the voice search will ensure that the products are readily accessible. Doing so will increase the spread of your customer base and get you access to markets hitherto untapped. A step towards optimizing the content is including natural language keywords.
• Create an Unforgettable Experience
If the ecommerce vendors integrate voice technology in their websites and applications, it will ensure they give the customer a seamless shopping experience. They can shop hands-free, which enables them to multitask. The customer should be able to search, select, and purchase products with voice commands. Another step forward in using Voice Commerce is to suggest products and quantities to the customer. That involves observing, monitoring, and analyzing customer’s orders and tailoring their suggestions accordingly. The easier you make the voice-activated purchase process for the customer, the higher the chances they will return to your website.
• Use Chatbots
Chatbots with voice capabilities can also be an important tool for ecommerce businesses. If customers can interact with a chatbot and have their queries handled efficiently, that will ensure their return to the website for a similarly smooth experience. Voice-integrated chatbots can be crucial in retaining and building long-term customer loyalty.
• Use Voice-based Marketing Campaigns
Another avenue where businesses are leveraging voice technology is using voice-based marketing campaigns. Sponsored content and voice-based advertisements can work wonders for a business. These voice-only campaigns have far greater reach than their visual counterparts. They cater to a wider variety of audiences and are more effective and successful.
Conclusion:
Voice technology and Voice Commerce will continue to play a crucial role in shaping the future of ecommerce businesses. Business owners who can bridge the gap between potential customers and the conversation format of Artificial Intelligence (AI) will be able to tap potential customer bases more efficiently and effectively. Since voice technology is very accessible, ensuring that this reaches widespread audiences, especially those who struggle with written words, is essential. The more comfortable and seamless you make the shopping experience for customers, the more loyal customer base you will create. Make your business customer-centric and understand that voice technology, when integrated with the other accessible features of your website, will be the way forward.
If you are looking for a professional partner to handle your fulfillment and logistics, contact XPDEL
About XPDEL:
XPDEL is not another 3PL supply chain and logistics provider. We help eCommerce brands accelerate their growth, empowering them with multi-channel fulfillment, whether shipping directly to consumers, delivering to businesses, or selling through retail stores. Powered by advanced technology and led by industry experts, we thrive on data and insights for making smart business decisions.
